X’s Untapped Potential

By Jeff Altman, The Big Game Hunter

EP 3071 Is X (formerly Twitter) actually an effective tool for professional networking, or is it just a noisy distraction? This #short cuts through the hype to reveal the truth!

The Hidden Red Flags in Executive Job Offers

Alright, let’s talk about something most of us use every single day, social media. Are we really, I mean really, using it to help build our careers? There’s one platform that trips a lot of people up when it comes to professional networking. And today, we’re going to get to the bottom of it.

So let’s just cut to the chase, right? Is X, what we all used to know as Twitter, actually a good tool for professional networking? It can feel like total chaos on there sometimes, but a ton of professionals are asking this exact question, wondering if there’s some kind of secret value they’re missing. So what’s the short answer? It’s a huge, emphatic yes, for sure. If you use it the right way, it can be one of the most powerful tools in your career toolkit.

But, and this is a big but, it’s probably not for the reason you’re thinking. And here’s the twist. This is the crucial part.

The real, untapped power of X has almost nothing to do with directly looking for a job. And honestly, this is the exact spot where most people go wrong. Okay, so to really unlock this thing, we first have to totally blow up our old ideas of what networking even is.

It’s not so much a transaction, it’s more of an investment. Let’s dig into what that actually means. You know, it’s so interesting when you look at the actual definition here, is the emphasis.

Look at the words, making connections, developing relationships. The job search part, it’s almost an afterthought. It may or may not happen.

The real goal is the human connection itself. And this, this just lays it all out perfectly. See job searching is a sprint, it’s short term.

You need something now. So you’re asking for cooperation. But networking, oh, that’s the marathon.

That is the long game. The whole point is to make a real connection, to build that relationship over time with zero immediate expectations. One’s a request, the other is a relationship.

Worlds apart. Okay, so if you’re on board with this new definition of networking, the next logical question is where does this strategy actually pay off? Because let’s be real, it’s not going to be equally effective in every single field. So let’s look at where this approach really shines.

The Truth About Fake Jobs

Turns out this approach is an absolute game changer in fields that are built on communication. So think about the media industry, journalism, PR, basically any profession where the public exchange of ideas is the name of the game. And to get even more specific, this quote just nails it.

The real value is for the people on the front lines of these industries. We’re talking about the reporters, the producers, the creators, the folks whose job it is to be in the public conversation, not necessarily those working behind the scenes in, say, HR or accounting. So you see what’s really going on here.

This isn’t just some simple tactic, it’s a whole new mindset. You’re not using X to ask for things, you’re using it to become a known, respected, and interesting part of your industry’s ongoing conversation. You’re building social capital.

And that, of course, brings this whole conversation right back to you. How can you actually use this? Think about your own field. Who are the key voices? What are the important conversations that are happening right now? The second you shift your focus from what can I get to how can I connect? Well, that’s when you start to unlock all that untapped potential for your own career.

In the end, if you only take one thing away from this explainer, please let it be this. True authentic networking on a platform like X is never about demanding cooperation. It is all about the connection.

Focus on that, on making genuine connections, and you’ll find that the opportunities, they’ll follow and they’ll come in ways you never ever expected.

The Big Career Management Lessons from The Shawshank Redemption

Related